Blog
Notes. No content marketing.
Observations from real projects — about software, AI, and choosing what should and shouldn't get built.
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May 20, 2026 · principles · delivery
Software is only useful in use
A short note on why time-to-use matters more than time-to-launch — and what that means for how I run projects.
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October 6, 2023 · principles · custom
Custom where it counts
Two years of building a house taught me why being involved from day 1 matters more than a nice catalogue — and what that means for what I build for clients.
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